Who is this program for?
Designed for SaaS companies generating €1M–€5M ARR that struggle with:
✔ Churn above 5%, limiting revenue expansion.
✔ Low free-to-paid conversion, leaving money on the table.
✔ Friction in signups & onboarding, leading to trial drop-offs.
✔ Customer engagement gaps, causing early cancellations.
✔ Missed expansion opportunities, with users not upgrading or renewing.
This program is not just a framework—we audit, implement, and optimize, ensuring direct, measurable impact on your ARR, retention, and customer acquisition efficiency.
What you’ll gain in 12 weeks
Measurable ARR Growth
Increase revenue systematically by optimizing conversions, reducing churn, and maximizing customer value.
Higher Customer Retention
Keep users engaged longer with proven retention strategies, reducing churn and boosting LTV.
Scalable Growth Systems
Gain long-term frameworks to ensure continuous ARR growth, even after the program ends.
Optimized Conversions
Turn more free users into paying customers with improved onboarding, activation, and pricing strategies.
How it works
Core Growth System: Churn Reduction & CRO Strategy
Deep Growth Audit & Strategy Roadmap
Identify hidden growth blockers and uncover what’s preventing your SaaS from scaling. We analyze customer behavior, retention metrics, and user experience to create a data-driven growth roadmap that prioritizes high-impact improvements.
• Customer & User Behavior Analysis – Identify where users drop off and why they disengage.
• Growth Metrics & Bottleneck Detection Track retention, activation, and churn to uncover friction points.
• Strategic Action Plan – A prioritized roadmap with the biggest opportunities for scalable growth.
Conversion Rate Optimization (CRO)
Optimize your product experience to turn more visitors into paying users. We refine onboarding, streamline user flows, and remove friction points to boost sign-ups, trial conversions, and paid plan upgrades
• Onboarding Flow Optimization – Reduce friction and make first-time activation seamless.
• Pricing & Plan Optimization – Improve the upgrade journey and increase paid conversions.
• Landing Page & In-App CRO – A/B test and optimize critical touchpoints for higher conversion rates.
Churn Reduction & Revenue Retention
Reduce churn by 50% and increase user retention by 25% through targeted UX improvements. We analyze customer drop-off points, fix usability issues, and implement engagement strategies to keep users longer and maximize LTV.
• User Retention Analysis – Discover why users leave and how to increase their lifetime value.
• Friction & Drop-off Fixes – Solve usability and product issues that cause churn.
• Customer Engagement Strategies – Improve feature adoption and prevent silent churn.
Continuous Testing & Optimization
Scaling is an ongoing process. We provide frameworks and actionable insights so your team can continuously track, test, and optimize product performance—ensuring sustained growth without relying on guesswork.
• Key Metric Tracking & Reporting – Set up dashboards to track retention, conversion, and engagement.
• A/B Testing & Experimentation – Systematic testing to improve UX, pricing, and onboarding.
• Long-term Growth Playbook – A structured framework for ongoing product optimization.
Veeti Huotari
Founder & Senior Product Designer
With over 8 years of experience as a Senior Product Designer & Web Designer and a track record of 30+ digital projects, I specialize in helping SaaS companies create intuitive, high-performing products. My focus is on aligning product value with business goals, enhancing customer experiences, and driving measurable growth.
Highlights of my expertise:
- Product-Market Fit Mastery: Identifying customer pain points and aligning products to meet market demands.
- Retention & Monetization: Proven strategies to reduce churn, boost ARPU, and optimize free-to-paid conversions.
- Scalable Frameworks: Building repeatable systems that deliver consistent growth.
This hands-on experience enables me to deliver data-driven strategies and actionable solutions tailored to your SaaS business.
Some badass companies I've worked with
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Risk-Free Investment
With a tailored approach and a proven process, this program is designed to deliver predictable results and exceptional ROI for SaaS companies ready to scale.
Result based pricing
We believe in aligning our success with yours. That’s why our pricing is based on real, measurable ARR growth—ensuring you only pay for tangible results.
Base Fee
€35,000 (Upfront, credited towards success fee)
Success fee
18.5% of added ARR up to €1M.
14.5% of added ARR over €1M.
Money back guarantee
We’re confident in the ARR growth strategies we implement, that we back it up with a money-back guarantee.
If your ARR doesn’t grow by at least €100K, we’ll refund your full €35K base fee.
This ensures your investment in the ARR Growth Accelerator is completely risk-free —we succeed only when you succeed.